Business communication is used for a wide variety of activities including, but not limited to: strategic communications planning, media relations, public relations (which can include social media, broadcast and written communications, and more), brand management, reputation management, speech-writing, customer-client relations, and internal/employee communications.
Over time the forms of and ideas about communication have evolved through the continuing progression of technology.
E-mails and web chats allow an individual’s the option to change text font colours, stationary, emoticons, and capitalization in order to capture non-verbal cues into a verbal medium.
“Non-verbal behaviours are multifunctional.” Many different non-verbal channels are engaged at the same time in communication acts and allow the chance for simultaneous messages to be sent and received.
Communication is one of the most relevant tools in political strategies, including persuasion and propaganda.
In mass media research and online media research, the effort of the strategist is that of getting a precise decoding, avoiding "message reactance", that is, message refusal.